No, the EC Podcast Studio is open to the public, but if you’re an entrepreneur, why wouldn’t you want to join the EC to access our special pricing for members and enjoy all the other benefits of EC membership? And if you’re not an entrepreneur, or partner or advisor to the EC, check out our full-service podcast production agency for b2b content marketing.
Our post-production services include:
Adaptive Noise Gate – Decreases the volume of segments where a speaker is inactive to reduce the overall noise level from recording with multiple microphones.
Cross Gate – Removes the echo-like effect that can occur when recording with multiple microphones in the same room.
Adaptive Leveling – Corrects level differences between speakers, music and speech, etc. to achieve a balanced overall loudness.
High-pass Filtering – Filters unnecessary and disturbing low frequencies depending on the context (speech, music, noise).
Loudness Normalization – Adjusts the overall loudness so that all segments have a similar loudness level.
Noise Reduction – Removes background noise and hum.
Designing Your Show
Your episodes show be only as long as you need them to be to achieve your goals. Listeners tend to have a short attention span and will only listen for as long as the episode provides interest and value. You’ll find that it’s easier to maintain their interest for shorter periods of time, unless you have highly engaging guests and/or subject matter.
The average commute in the US is about 25 minutes, so it’s also good to think in terms of approximately 25-minute listening blocks – which means it’s best to keep your episodes under 25 minutes or under 50 minutes. It’s also a good idea to keep all of your episodes to about the same length so that your regular listeners can establish a regular time to listen.
Depending on your specific goals, it’s probably more important to establish and maintain a steady cadence of new episodes than it is to release them more frequently. We recommend that you start with a release schedule that you can maintain, based on effort as well as cost, and then ramp up later based on what you find to be successful.
Most clients find that maintaining a weekly (or more frequent) schedule is very challenging unless podcasting is the primary focus of their marketing strategy. On the other hand, releasing new episodes less often than monthly makes it very difficult to attract and keep an audience. Most of our clients find the sweet spot by releasing a new episode every two weeks, with breaks between seasons. If your budget is limited, though, you can still find good results by releasing a new episode only monthly. Again, the most important thing is to continue releasing new episodes, so pick a pace you can keep to.
Whether you choose to use a professional host or someone on your team to interview guests on your podcast should be based on two key factors: 1) Is your brand’s credibility based largely on a key member of the team (like the founder, CEO or chief scientist or medical officer)? and, 2) Does this person have the skills, presence and vocal quality to conduct engaging interviews?
If the answer to both of these questions is yes, then using your own host is likely the best approach. But if the answer to the second question is no, then finding someone else to host (another key team member or one of our professional hosts) will prove much better in the long run than releasing content that that reflects poorly on your brand and risks undermining your credibility rather than enhancing it.
Many of our clients have found great success building their credibility in the market by having our professional hosts interview their internal and external subject matter experts. After all, it’s much easier to display your expertise as a guest being fed pertinent questions by a professional host than it is to carry that as the interviewer.
The guests you choose to interview should tie back to your goals for the show. If you’re trying to build brand credibility, then you should interview your internal and external subject matter experts as well as industry leaders and influencers. If you’re primary goal is to develop leads, then look for guests with large social networks that include your target customers. If you’re looking to raise awareness about an event and drive registrations, consider interviewing organizers and keynote speakers.